Local Hip Hop - It was all a dream...

In my PR program, whenever we talk about the media and what they are doing to satisfy their audiences, local content is always one of the main points. So, for my first post I thought it would be best to start off with hip hop from the place I have grown up. The Niagara region, specifically St. Catharines, has its own hip hop movement that many might not be aware of. The thing I love most about the hip hop here is there are so many different styles and not everyone is the same. I want to give you readers a taste of some of the talent that exists in my city. I can’t post everyone, but I want to give a shout out to all 905 artists and thank them for keeping hip hop alive in our city. 

Hip Hop/R&B artist Zay:

Zay has already put so much work into where he is today and this is just the beginning of what is to come. He has the confidence, determination and sound that will make him successful. The 4D Music group, includes Junior Endless and Zay, and has worked with Canadian artists including Rich Kidd, JRDN, Arthur McArthur and Belly. Zay has performed at many venues in Niagara and Toronto, as well as opened for artists, such as Redman.

Endless Records artist Zay, also known as Zak Ali, recently released his first music video shot in Toronto. It is a story about an artist who is building his career and a strong relationship deteriorating as a result. The song was produced by Arthur McArthur (Toronto's rising production star) and the video was directed by Chris Strikes. Watch the video for 'Don't Say It's Over' here:

You will hear this on the radio soon, just wait! and it's available on iTunes.

"I feel the viewer might appreciate it more because it has a story line and a decent amount of dialogue to draw them in emotionally." - Zay

Video release party Wed. Feb 8^th at Sutra on St. Paul St., St. Catharines 10:00 p.m. 

Event info
Follow on Twitter: @zayitsfire

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